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More recently, the tactic has made its way to gay dating apps. Several people I spoke to told me a Grindr account directed them to Jake’s Instagram, but Jake denies he was behind the messages. Others are more direct: 24-year-old Tom remembers being contacted by a good-looking man who quickly moved the conversation to Snapchat, where the would-be match revealed that he was straight before dropping the OnlyFans link. Tom ended the chat there (“I ain't paying money to watch someone tickle their trout”), but the account still taps him on Grindr now and then. Many of those who have been on the receiving end of it do feel that they’re being exploited. Zack, reflecting on his conversations with Jake, says: “I wasn't 100 percent surprised, but equally it did make me feel really undesirable. Every time I get a match, I'm hoping it's because that person does want to talk to me, so it's always disappointing when people either don't talk back or just instantly un-match you on the first message.”Įven among creators, there’s unease. Sean also creates content on OnlyFans for a predominantly gay audience. For him, something about the tactic doesn’t sit right. “It sounds really sneaky and shady, to be honest,” he says. “I think in some people’s heads it would work in the short-term, but in the long-term you end up with a community that resents you for tricking them, and could even receive hate. I feel like that would be quite dishonest and isn’t the type of reputation I’d want to my name.